Mitigation Strategies and Solutions

Mitigation Strategies and Solutions Free Online Research Papers Something is lurking beneath the waters of the world’s oceans. However, that something is far less that it has been in centuries past. That something is fish. According to Jeremy Jackson of the Scripps Institute of Oceanograph, ninety percent of the largest fish in the ocean have been depleted. A ten- year study has revealed that most of the large fish have been removed from the ocean and only ten percent are remaining. This revelation has come as a surprise to many people who believe the adage, â€Å"there are plenty of fish in the sea†. The current belief is that over fishing is depleting the world’s fish supply. However, pollution, habitat loss and climate change all factor into the loss of ocean life. It is estimated that â€Å"29% of edible fish and seafood species have declined by 90%† due to changes in the ocean’s biodiversity (DeNoon, 2006,  ¶ 8). The ocean’s biological diversity- the living resources that compose it and the ecological processes that sustain it- forms a foundation for the quality of human life as well as the raw materials to enrich it. Biological diversity, or biodiversity, refers to the variety and variability among living organisms, and among the ecological complexes of which they are a part. Marine living resources provide essential economic, environmental, aesthetic, and cultural benefits to humanity. Sixteen percent of all animal protein consumed worldwide comes from the ocean. (Hourigan, T., n.d.,  ¶ 2) A closer look at the ocean’s troubles reveals that most of the ocean’s loss of biodiversity is directly related to human activity. Pollution is a large contributing factor to the ocean’s decrease in biodiversity. Pollution is caused by multiple sources such as toxic waste, boats, garbage, runoff, and automobiles. Some of these sources are obvious, except perhaps automobiles. Consider this, exhaust from automobiles ends up being acid rain. When it rains, acid rain falls into the ocean polluting the ocean and killing fish. Overfishing is also a contributing factor, Overfishing has substantially depleted or made certain species extinct. Continued fishing, without significant regulations or changes, is seen by some people as the coming oceanic apocalypse. Nicola Beaumont, PhD, of the Plymouth Marine Laboratory, U.K., believes [I]f biodiversity continues to decline, the marine environment will not be able to sustain our way of life. Indeed, it may not be able to sustain our lives at all† (DeNoon, D., 2006,  ¶ 7). Aquaculture is an example of a way to continue to supply fish for human consumption. The National Oceanic and Atmospheric Administration (NOAA) defines aquaculture as â€Å"the propagation and rearing of aquatic organisms in controlled or selected aquatic environments for any commercial, recreational, or public purpose† (NOAA,  ¶ 3). Aquaculture or fish farms allow the demand for fish to be met while allowing for the same fish in the ocean to replenish. If we can change how we think about fishing and couple aquaculture with reduced marine fishing quotas and protected marine life areas (it is estimated that less than one percent of the world’s oceans are protected) the idea of replenishing the world’s oceans can become a reality. Currently, however, aquaculture is in its infancy. Current practices need to be revised for a more environmentally friendly solution. According to Nathan Ayer, coastal salmon aquaculture â€Å"pollutes the ocean floor, spreads disease and could play havoc with wild salmon genetics.† Farmed fish live in a densely populated environment. As with most living creatures, living in close quarters leads to the spread of disease and parasites. Environmental harm can be caused by farming pens. If a farming pen contains non-native species and they escape, the invasive species can weak havoc on the ecosystem and spread parasites and disease. In response to these environmental concerns, aquaculture farmers have started using land-based systems that use concrete tanks to house the fish. The claim is that these land-based systems are capable of isolating farm-raised fish from wild fish and recycling and treating fish waste and feed. However, the land-based systems do not operate without their own environmental impact. The feed used requires production and delivery (something not necessary for wild fish). This production and delivery causes the consumption of fuel and the creation of greenhouse gases. It has also been found that land-based systems require large amounts of energy to pump water, oxygenate water, temperate water, and treat water. It is understood that the risks of aquaculture are to the farmed fish, the surrounding environment, and the human population. Does this mean that aquaculture should be abandoned? Absolutely not! What all this means is that we need to understand the risks and rewards associated with aquaculture and build a plan that helps replenish our oceans, feed our planet, and has a limited environmental impact. One such plan is offshore aquaculture. Offshore aquaculture â€Å"takes place in federal waters† which begins approximately 3 nautical miles offshore and ends approximately 200 nautical miles offshore (NOAA,  ¶2). Because of the distance from shore, offshore aquaculture operations require technologies that can withstand open ocean conditions, exposed to wind and waves. Experts believe that the offshore has great potential for all kinds sustainable aquaculture for many reasons, including the fact that there are fewer competing uses further from shore and that the deep water and strong flow make the offshore a desirable location from an environmental standpoint. (NOAA,  ¶3) Due to the swift waters in offshore aquaculture operations there is less concern of contamination to the ocean floor due to debris. Additionally, offshore aquaculture operations will not have the environmental impact caused by land-based systems with regard to energy consumption for pumping, oxygenating, and treating water. It is important to remember that traditional fishing techniques do cause more harm than aquaculture. Ocean trawling, for example, damages ocean beds that are needed for food and living environments of many sea creatures. Trawling also causes the unintended catch and death of non-targeted fish. In addition, the large fishing ships dump raw sewage, and gray and oily water into the oceans. The aforementioned actions all lead to the depletion of the very fish we are in desperate need of replenishing. To reverse the effects of over fishing, it is important to develop a plan that educates the commercial fishing community. The plan will need to teach the fishing community how certain actions impact the declining fish population and what we can do as a community to reverse this impact. The goal is to meet with members of the fishing community to discuss and research ideas to prevent over fishing and rebuild the fish population through offshore aquaculture, mandatory preserve areas, and implementation of a replenishment program. Action Items (in the correct order) Action Steps Timeline Research and identify the effects of over fishing. Review environmental Web sites and journals. Document the effects of over fishing and the environmental impact. Document video interviews of environmental researchers and commercial fishermen. Month 1-3 Develop a program about fish replenishment. Develop a presentation about why a fish replenishment program is needed and include the negative effects of over fishing, the commercial fishing changes that will be required, and the benefits and challenges of change. Month 1-3 Schedule a presentation day and time. Try to obtain the support of the National Marine Fisheries Service (NMFS) and the NOAA Fisheries Service. Contact commercial fishing companies, NMFS and NOAA to present the benefits of the fish replenishment program. Document the audio and visual equipment needed for presentation and layout of the room. Month 4 Identify and invite community participants. Invite members of the fishing community to meet and participate in the presentation of the fish replenishment program. Month 4-5 Finalize plan based on outcome of meeting discussions. Information gathered during discussions with the fishing community will be used to finalize a program. The final program will be distributed to NOAA, NMFS and the commercial fishing community. Establish a deadline for final comments from NOAA, NMFS and the commercial fishing community. Review and incorporate final comments into the plan. Month 5-7 Implementation Begin implementation of plan by developing commercial marine aquaculture farms. Month 8-10 The benefits of aquaculture are economic, social and environmental. According to Meserve (2005) of Duke University, aquaculture can provide annual revenue in the billions, decrease our dependence on foreign food sources, provide needed employment to displaced fishermen, and reduce the harmful impact of traditional fishing. The challenge will be in trying to convince fishermen that these changes are good for everyone. Convincing the fishermen to embrace this change instead of fearing the end of their employment may be difficult. Alaska, in an attempt to save their fishing jobs, refused to allow the aquaculture of salmon. As a result, Alaska lost business and jobs when other states implemented the aquaculture of salmon fishing leading to the very thing Alaska was trying to prevent†¦the loss of jobs. Obtaining the support of NOAA towards implementation of the fish replenishment program could provide significant inroads with the fishing community. According to Carlowicz (2007), the National Offshore Aquaculture Act of 2007 has tasked NOAA â€Å"with establishing stringent standards and coordinating offshore aquaculture with efforts by individual states.† Past programs, such as those referenced above in this article, have been criticized for their environmental impact. The National Offshore Aquaculture Act of 2007 contains legislation for environmentally sound practices. The 2007 act would establish requirements to ensure offshore aquaculture development proceeds in an environmentally responsible manner that protects wild stocks and marine ecosystems; establish a coordinated permitting process for offshore aquaculture that integrates requirements under existing state and federal environmental laws and fills in regulatory gaps; and authorize a research and development program for all types of marine aquaculture. (NOAA,  ¶7) Seeking a better way to sustain a food source for the human population while trying to repair a damaged environment is a good solution. Aquaculture, fishing reserves, and replenishment programs are all possible solutions to the problem. By implementing multiple programs, it is possible to protect the oceans from the loss of biodiversity. The oceans are an important part of our world. If the oceans die, there is a high probability that human life will also die. â€Å"The diversity of ocean life is the key to its survival. The areas of the ocean with the most different kinds of life are the healthiest† (DeNoon, 2006,  ¶ 15). To quote Jacques Cousteau, â€Å"†¦we must turn to the sea with new understanding and new technology. We need to farm it as we farm the land†¦Ã¢â‚¬  (NOAA, p. 1). References Ayer, N. (2006, August). Less bad: Raising fish on land is not eco-panacea some would have us believe. Alternatives Journal, 32(3), p. 31. Retrieved December 1, 2007, from Gale database. Carlowicz, M. (2007, July). New regulations proposed for offshore fish farms; WHOI-led task force recommended tough environmental standards. Oceanus, 45(3), p. 19. Retrieved December 1, 2007 from Gale database. DeNoon, D. (2006, November 2). Prediction: Oceans’ fish gone by 2048. International study by ecologists economists predicts collapse of world ocean ecology. Retrieved December 1, 2007, from webmd.com/news/20061102/oceans-fish-gone-by-2048 Hourigan, T. (n.d.) Conserving Ocean Biodiversity: Trends and challenges. Retrieved December 1, 2007, from http://oceanservice.noaa.gov/websites/retiredsites/natdia_pdf/7hourigan.pdf Meserve, N. (2005, Spring). Aquaculture in America. Is it worth it? Benefits, costs and the future. Retrieved November 9, 2007, from biology.duke.edu/bio217/2005/ncm3/index.html U. S. Department of Commerce, National Oceanic and Atmospheric Administration. (n.d.). Offshore Aquaculture. Retrieved December 1, 2007, from http://aquaculture.noaa.gov/us/offshore.html U. S. Department of Commerce, National Oceanic and Atmospheric Administration. (n.d.). What is aquaculture? Retrieved November 9, 2007, from http://aquaculture.noaa.gov/what/welcome.html University of Phoenix. (2007). Declining fish stock VLR. Retrieved November 9, 2007, from https://axiaecampus.phoenix.edu/secure/aapd/axia/sci275/multimedia/video/declinining_fish_stock.htm Research Papers on Mitigation Strategies and SolutionsGenetic EngineeringRelationship between Media Coverage and Social andDefinition of Export QuotasOpen Architechture a white paperBionic Assembly System: A New Concept of SelfInfluences of Socio-Economic Status of Married MalesAssess the importance of Nationalism 1815-1850 EuropeTwilight of the UAWMarketing of Lifeboy Soap A Unilever ProductThe Project Managment Office System

Aldebaran, the Fiery Orange-Red Eye of a Starry Bull

Aldebaran, the Fiery Orange-Red Eye of a Starry Bull Behind every star in the sky is a fascinating origin tale. Just as the Sun does, they shine by burning fuel in their cores and giving off light. And, like the Sun, many have their planets. All were born in a cloud of gas and dust millions or billions of years ago. And, eventually, all stars grow old and evolve. Thats whats happening to Aldebaran, a star that is practically a neighbor to our own star, the Sun, at 65 light-years distance. Youve probably seen Aldebaran in the constellation Taurus (which is visible to us at night from about October through March each year). Its the reddish-orange star at the top of the V-shaped face of the Bull. Observers in ancient times saw it as many things. The name Aldebaran is from the Arabic word for follower, and it does seem to follow along as the Pleiades star cluster rises higher in the sky late in the year. For the Greeks and Romans it was the eye or the heart of the bull. In India, it represented an astronomical house, and portrayed it a deitys daughter. Others around the world have associated it with the season to come, or even as an aid to the Pleiades (who, in some cultures, were seven women in the sky).   Observing Aldebaran The star itself is fairly easy to spot, particularly beginning in the evening skies of October each year. It also presents a remarkable  experience for skygazers patient enough to wait for it: an occultation. Aldebaran lies close to the ecliptic, which is the imaginary line along which the planets and Moon appear to move as seen from Earth. Occasionally, the Moon will slide between Earth and Aldebaran, essentially occulting it. The event is visible from northern hemisphere locations in the early autumn. Observers with a keen interest in watching it happen  through a telescope can see a detailed   view of the lunar surface  as the star slips slowly behind the Moon and then reappear a short time later. Why Is it in a Vee of Stars? Aldebaran looks like its part of a cluster of stars called the Hyades. This is a V-shaped moving association of stars that lies much farther away from us than Aldebaran does, at a distance of about 153 light-years. Aldebaran happens to lie in the line of sight between Earth and the cluster, so it appears to be part of the cluster. The Hyades themselves are fairly young stars, about 600 million years old. Theyre moving together through the galaxy and in a billion years or so, the stars will have evolved and grown older and scattered apart from each other. Aldebaran will have moved from its position, too, so future observers will no longer see an angry red eye at the top of a vee-shaped swarm of stars. What is Aldebarans Status? Technically speaking Aldebaran is a star that has stopped fusing hydrogen in its core (all stars do this at some point in their lives)  and is now fusing it in a shell of plasma surrounding the core. The core itself is made of helium and collapsed in on itself, sending the temperature and pressure soaring. That heats up the outer layers, causing them to swell. Aldebaran has puffed out so much that its now nearly 45 times the size of the Sun, and is now a red giant. It varies slightly in its brightness, and is slowly blowing its mass out to space. Aldebarans Future In the very distant future, Aldebaran may experience something called a helium flash in its future. This will happen if the core (which is made of helium atoms) gets so densely packed that helium starts trying to fuse to make carbon. The temperature of the core has to be at least 100,000,000 degrees before this will happen, and when it gets that hot, almost all the helium will fuse at once, in a flash. After that, Aldebaran will start to cool and shrink, losing its red giant status. The outer layers of the atmosphere will puff away, forming a glowing cloud of gas that astronomers refer to as a planetary nebula. This wont happen any time soon, but when it does, Aldebaran will, for a short time, glow even more brightly than it does now. Then, it will dim down, and fade slowly away.

Brand Identity Prism Kapferer For Nike Running Shoes Marketing Essay

Brand Identity Prism Kapferer For Nike Running Shoes Marketing Essay According to Kapferer’s model, the brand identity prism for Nike running shoes has six dimensions which are physique, relationship, reflection, personality, culture and self-image. First, physique is the physical aspects and the main purpose of the brand; tell consumers what the product is, what the product actually does and what the product carries value in the eye of customers (Krishnamurthi 2007). The physique of Nike running shoes is â€Å"sport- running† because that is what the running shoes being made for. It includes all the tangible things of Nike running shoes including Nike running shoes feature, look, color, design and quality which these add values to buyers as it wears for running. The second dimension is relationship. Customers can have a relationship with the brand because the brand often involve with transaction and exchange between people, particularly in the service and retail sector (Garg 2008). According Kapferer (2008), brands exist in the market because of communication, such as advertising and direct consumer’s communication. For our Nike running shoes prism, Nike maintains a good relationship with customers by creating memorable award-winning campaign such as Nike running marathon. Furthermore, Nike sponsors the athletes (focusing on individual athlete and their success) as well as sponsors the game, such as the Olympic game. The third dimension is reflection which means how the individual in the intended group of customers identify himself as a person in relation to the brand (Kochhar 2007). Therefore, every brand tries to design the product to meet the need for the targeted customer group as customer reflection is a good factor for being a strong brand image, so brands should control their customer reflection (Kapferer 2008). In this case, customers will be reflected Nike running shoes for dynamic lifestyle, for winning with cool fashion. Over time, Nike will use advertising to continue address our customer refle ction, so as a result of buying Nike running shoes, customers will perceive their own identity to be dynamic and fashionable and certainly to win. The fourth dimension is personality which refers to when brands talks about its product and what kind of person it would be if it were a human being (Krishnamurthi 2007). Brand personality is described by using the features of customer personality which are directly related to the brand and is closely linked with self-image (Slideshare 2009). For our Nike prism, Nike brand personality may be that of confident, arrogant, aggressive and energetic. Examples of person it could be are Maria Sharapova and Roger Federer since these two tennis players have the personality of confident, arrogant, aggressive and energetic which these character can represent the Nike brand. Nike gives the attention to a specific sport, such as tennis, basketball and golf (Slideshare 2009). The fifth dimension is culture which is a set of values that the brand is ins pired or originated from (Kapferer 2008). It can be said that brand is representative of its culture, including communication (Krishnamurthi 2007). For our Nike prism, Nike takes its culture from the American culture. Nike is a global brand that reveals its culture by which symbolizes the American way which is being individual and aggressive like Michael Jordan (Garg 2008). Nike has aggressive winner attitude that can be related to the American sport attitude. This culture will help Nike in the way to differentiate Nike from other competing brands, such as Adidas, as the brand culture indicates what values are included in the Nike products and services. In addition, Nike communicates with their people by relating it with cultural values by creating a provocative attitude by encouraging them to let loose (â€Å"Just do it†) (Slideshare 2009).

Nursing research Essay Example | Topics and Well Written Essays - 250 words - 4

Nursing research - Essay Example it is evident that Nurse Researchers are at a better position of participating in nursing research since they have the knowledge required for local practice. Hence, the results generated from nursing research will create a well-built scientific foundation for the practice of nursing since nursing research applies to specific topics arrived at after a careful and systematic evaluation. Hence, the use of Nurse Researchers generates results that were beneficial to patients since nurses participate in the process of research and implement the findings and recommendations of the research. The essence of nursing research is to influence the quality of care that nurses provided to their patients. In line with this, research in nursing is developing with researchers focusing on evidence-based practice (EPB), which focuses on using the various aspects of evidence in nursing that encompasses research findings, reviews, and theory and integrates the evidence to provide cost-effective care while ensuring the improvement of the quality of care. EPB involves comprehensive assessment of the evidence in order to discover nursing behaviors, beliefs, and knowledge that exist in a system in order to develop an awareness of the important role played by shifting towards best practices that were cost-effective and quality. Importantly, EBP helps identify the approaches that nurses will use towards approaching patients’ conditions while using the available resources

Advertising in context Essay Example | Topics and Well Written Essays - 1000 words

Advertising in context - Essay Example Advertising is very important for every kind of business.Every businessman is constantly looking for the new advantageous ways to attract new customers and get more profit with low expenses.In the modern world information technologies offer new opportunities and new kinds of advertising. According to recent researches, ‘online advertising to consumer time ratio is circa 50%’, which is quite significant amount and thus, implies great advertising possibilities hidden in internet marketing (Walters, 2009). This point of view was confirmed with general opinion expressed in BBC News in 2006 that print and TV media are not able to meet current marketing needs, which could be satisfied with online resources. It can be explained by low cost of internet advertising and by the fact that now when people spend much time in the internet, internet advertising can be used not only for internet business but for any kind of business (Walters J., 2009). Origin of internet advertising It i s commonly accepted that history of internet advertising originated in far away 1991, when CERN presented their brainchild – World Wide Web in Switzerland (Abbate, 1999). Firstly, internet was exploited by grass roots around 1994, when such companies as AT&T, MCI, Sprint, and Volvo asked HotWired  to develop online ads for their sites (Singel, 2010). However the practice was not very popular because online connection was pretty slow, internet resources were not developed, which caused serious inconveniences. At the end of 1994 Roy Schwedelson, one of the first promoters of internet usage for commercial goals, made a speech about online marketing possibilities at the Information Superhighway conference in order to stimulate more agencies to exploit the Web for advertisement goals. In January 1995 Prodigy firstly put their online site on commercial base for the subscribers. Soon, such companies as MCI, Air Walk,  and Jim Beam followed their example. In response for increase d interest in online ads NetScape, Google, and InfoSeek started to develop structured official platforms for advertising. In 1996 further initiative in internet marketing was taken by Microsoft, which became the leading Web advertiser in short time (The history of internet advertising, 2007). Probably, the first noticeable online advertisements appeared at AT&T and Procter & Gamble  sites, when they realized advantages and great future of internet technologies and started to invested serious money in their web pages development (Herman & McChesney, 2004). Gradually, more companies and marketing agencies appreciated how they could gain from internet advertising and it could be said that at the end of 1997 – beginning of 1998 the industry got general commercial acceptance. By 2001 such dinosaurs of World Wide Web as Google, Yahoo!, Microsoft, American Online, and Amazon achieved record number of views, which contributed about 125 to 442 million users. (Silk, Klein, Berndt, 20 01) Types of internet advertisements There are several types of internet advertising, which are widely applied nowadays: banner ads, unicast, sidebar, blogging and social network ads, pop-up ads, search engine submission and optimization, text links, floating ads, e-mail ads and many others (Rivers). Banner ads were developed to favor direct sales, which are also called branding sales, primarily. This kind of ads is similar to brick and mortar billboard ads, which main task is to provide consumers with certain information about particular brand briefly and awake their interest (Harris). Moreover, online banners usually imply that users would undertake some actions like clicking the banner or searching for further information. However, recent researches showed that nowadays banner ads are supposed to be quite ineffective: just 2-5 people out of 1000 click the banner while others simply ignore it (Wilson, 2009). Unicast ads are supposed to be more effective than classic banner ads and are presented with some kind of mini video commercials,

Walmart Undergoing Change Case Study Example | Topics and Well Written Essays - 750 words

Walmart Undergoing Change - Case Study Example It is expected that this change will greatly improve the performance and the competitive advantage of the company in the business environment. The needs of employees are often met by the leadership of a company or organization. The needs of employees within Wal-Mart’s different functional areas will therefore be met under a unified team of leaders. There are diverse needs among employees such as effective compensation, benefits, good working environment and suitable working hours. These needs would be affected by the new leadership structure. For example the needs of employees within the Logistics function are likely to be different from those within the Real Estate function. In order for these change to be effective, it is therefore necessary for the company leadership to effectively communicate with employees and understand their needs so that an effective plan for meeting them would be implemented (Vakola & Nikolaou, 2009). Since the organizational change at Wal-Mart is aimed at improving the service delivery to the customers, it is evident that the company is likely to recruit new employees to ensure that this objective is achieved effectively. The management of organizational change includes meeting the training needs of new employees (Tsoukas & Chia, 2008). This means that the new leadership team within Wal-Mart will be responsible for developing a training program in which the skills and knowledge of new employees on the job will be effectively attained. In the selection of new employees, the company must adhere to the recruitment policies within its policy notebook. This means that the required level of education, experience, skills or knowledge for the various functional areas of the company must be exhibited by the new employees. The recruitment process must also ensure that the new employees will add more value to the company through promoting its productivity and making it more competitive in its market. Since the systems and

Answer the question Essay Example | Topics and Well Written Essays - 250 words - 31

Answer the question - Essay Example Although I never bothered on this fact, the chapter has created a new perspective on racial superiority as exhibited in the American community. The purported superiority of the Whites is amplified in every way possible regardless of the social or cognitive impact it has o the minority groups (DeMarrais, & LeCompte,  1999). The racial diversity and inequality is socially constructed from a young age with an aim of propagating the traditional concept of White superiority and advantages. Notably, the lack of choice for the Black girls teaches them that they have no right of choice but to accept what the society offers (DeMarrais, & LeCompte,  1999). Accordingly, the same result replicate in education and the labor market as the Black females receive poor pay and work in poor conditions regardless of the academic performance. Therefore, the provision of only one type of toy for the Black girls is a mental colonization to continue racial prejudice and